Episode 35: Metered Pricing: Everyone Hates That! Charge Based on Value
About the Author
Corey is the Chief Cloud Economist at The Duckbill Group, where he specializes in helping companies improve their AWS bills by making them smaller and less horrifying. He also hosts the "Screaming in the Cloud" and "AWS Morning Brief" podcasts; and curates "Last Week in AWS," a weekly newsletter summarizing the latest in AWS news, blogs, and tools, sprinkled with snark and thoughtful analysis in roughly equal measure.
Episode Summary
Did you know that you can now run Lambda functions for 15 minutes, instead of dealing with 5-minute timeouts? Although customers will probably never need that much time, it helps dispel the belief that serverless isn’t useful for some use cases because of such short time limits.
Today, we’re talking to Adam Johnson, co-founder and CEO of IOpipe. He understands that some people may misuse the increased timeframe to implement things terribly. But he believes the responsibility of a framework, platform, or technology should not be to hinder certain use cases to make sure developers are working within narrow constraints. Substantial guardrails can make developers shy away. With Lambda, they can do what they want, which is good and bad.
Some of the highlights of the show include:
Companies are using serverless as a foundation and for critical functions
Serverless can be painful in some areas, but gaps are going away
Investing in the Future: Companies doing lift-and-shift to AWS are looking at technology they should choose today that’s going to be prominent in 3 years
Serverless empowers new billing models and traces the flow of capital; companies can choose to make pricing more complicated or simplified
What value are you providing? Serverless can offer flexible pricing foundation
When something breaks, you need to be made aware of such problems; Amazon bill doesn’t change based on what IOpipe does, which is not true with others
Developers are the ones woken up and on call, so IOpipe focuses on providing them value and help; they are not left alone to figure out and fix problems
Serverless and event-driven applications offer a new type of instrumentation and observability to collect telemetry on every event
For serverless to go mainstream, AWS needs to up its observability level to gather data to answer questions
AWS, in the serverless space, needs to make significant progress on cold starts in other languages, and offer more visibility and easier deployment out of the box
Links:
IOpipe
Episode 16: There are Still Servers, but We Don't Care About Them
Lambda
Google App Engine
Python
Node.js
Kubernetes
Simon Wardley
DynamoDB
re:Invent
Perl
PowerShell
Digital Ocean
Episode Show Notes & Transcript
Did you know that you can now run Lambda functions for 15 minutes, instead of dealing with 5-minute timeouts? Although customers will probably never need that much time, it helps dispel the belief that serverless isn’t useful for some use cases because of such short time limits.
Today, we’re talking to Adam Johnson, co-founder and CEO of IOpipe. He understands that some people may misuse the increased timeframe to implement things terribly. But he believes the responsibility of a framework, platform, or technology should not be to hinder certain use cases to make sure developers are working within narrow constraints. Substantial guardrails can make developers shy away. With Lambda, they can do what they want, which is good and bad.
Some of the highlights of the show include:
Companies are using serverless as a foundation and for critical functions
Serverless can be painful in some areas, but gaps are going away
Investing in the Future: Companies doing lift-and-shift to AWS are looking at technology they should choose today that’s going to be prominent in 3 years
Serverless empowers new billing models and traces the flow of capital; companies can choose to make pricing more complicated or simplified
What value are you providing? Serverless can offer flexible pricing foundation
When something breaks, you need to be made aware of such problems; Amazon bill doesn’t change based on what IOpipe does, which is not true with others
Developers are the ones woken up and on call, so IOpipe focuses on providing them value and help; they are not left alone to figure out and fix problems
Serverless and event-driven applications offer a new type of instrumentation and observability to collect telemetry on every event
For serverless to go mainstream, AWS needs to up its observability level to gather data to answer questions
AWS, in the serverless space, needs to make significant progress on cold starts in other languages, and offer more visibility and easier deployment out of the box